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There’s a certain magic that happens when you read something that truly resonates with you. It’s as if the author has reached out from the page (or screen), grasped your hand, and said, “I understand. I’ve been there too.” This is the power of writing that connects on a human level. But how do we as writers achieve this? Let’s dive in.
At its core, connecting with readers is about empathy. It’s about understanding their fears, hopes, dreams, and experiences and reflecting them back in your writing. This doesn’t mean you need to have lived exactly what they’ve lived – after all, how many of us can honestly say we’ve fought dragons or travelled through time? – but it does mean you need to tap into the universal emotions that underpin those experiences.
Think about some of your favourite books or articles. What made them resonate with you? Chances are it wasn’t just the plot or argument; it was also the characters’ struggles and triumphs, their moments of self-doubt and self-discovery. These are things we’ve all experienced in one form or another, making them powerful tools for forging a connection with readers.
This old adage is particularly relevant when it comes to writing that connects. Instead of telling your readers how they should feel or react, show them through vivid descriptions and evocative language. Make them feel like they’re right there with your characters or inside your argument, experiencing everything firsthand.
Including sensory details can make your writing come alive and draw readers in more deeply. Don’t just tell them about the bustling market; let them hear the vendors’ cries, smell the ripe fruit and spices, feel the press of bodies around them. This kind of immersive writing can create a powerful emotional connection.
Readers are savvy. They can tell when you’re being genuine and when you’re just trying to manipulate their emotions. So be authentic in your writing. Share your own experiences and feelings, even if they’re messy or uncomfortable. This will make your readers trust you and feel more connected to your work.
Humans have been telling stories for thousands of years, using them to make sense of the world around us and our place within it. By incorporating elements of storytelling into your writing – such as conflict, character development, and resolution – you can engage readers on a deeper level and make your work more relatable.
This might seem obvious, but it’s easy to get so caught up in our own ideas or experiences that we forget about our readers. But remember: they’re the reason we write in the first place! So always keep them in mind as you craft your words. What do they want? What do they need? How can you best serve them with your writing?
In essence, writing that resonates is all about making a human connection. It’s about understanding what makes us tick as individuals and as a species, then reflecting that back in our words. And while this isn’t always easy – after all, humans are complex creatures with diverse experiences and perspectives – it’s what gives our writing depth, richness, and power.
So next time you sit down to write, whether it’s a novel or an article or even a simple email, think about how you can connect with your readers on a human level. How can you make them feel seen, heard, and understood? How can you make your words resonate?
Because in the end, that’s what writing is all about: connecting with others, sharing our experiences and ideas, and hopefully making the world a little bit brighter in the process.